About Coincruze

Built by a young investor, for young investors.

Coincruze is the product of one simple frustration: investing tools built for professionals, not for people just starting out. We're changing that.

The story

I started investing at 18.
It was harder than it should be.

My name is Matus Labaj. I'm 20 years old, the founder and CEO of Crownstone — the company behind Coincruze.

When I started investing on my own, I quickly realised something frustrating: almost every tool out there was built for experienced traders or professional fund managers. The platforms were complicated, the language was full of jargon, and there was no real guidance on what to actually do.

I spent hours researching stocks, reading financial news I barely understood, and second-guessing every decision I made. I'd put in all this effort — and still feel like I had no idea if I was doing it right. I kept thinking: there has to be a better way.

Crownstone · founded 2025

Matus Labaj

Founder & CEO · Age 20

Crownstone

The company behind Coincruze

The mission

Make smart investing accessible to everyone, not just the wealthy or the experienced

The bet

AI can close the gap between beginner investors and professional-grade tools

Where AI comes in

AI isn't just a buzzword here.
It's the whole point.

I've always been fascinated by AI — not just as a technology, but as a tool that genuinely changes what's possible for ordinary people. When I started connecting my love of investing with my interest in AI, the idea behind Coincruze clicked into place.

AI does the heavy lifting

The research, the monitoring, the analysis — that's what AI is good at. So we let it handle that, and let you focus on your goals.

You stay in control

AI makes suggestions and executes within rules you set. It never acts outside your boundaries or makes decisions you haven't approved.

Built to teach, not just do

Every decision Coincruze makes comes with an explanation. Over time, you actually learn how investing works — rather than just blindly following a black box.

the problem we're solving

Inflation is eating savings

Leaving money in a bank account means slowly losing purchasing power every year.

Time in the market matters

The earlier you start investing, the more time your money has to grow. Waiting is expensive.

Most tools exclude beginners

Professional platforms are complex, expensive, and designed for people who already know what they're doing.

Uncertainty isn't going away

Markets, economies, and the world are unpredictable. A smart system helps you stay on course anyway.

Why now

Our generation can't afford
to wait and see.

We're living through some of the most uncertain economic times in recent history. Inflation, rising costs, and an unpredictable job market mean that doing nothing with your money is no longer a safe option — it's a slow loss.

I built Coincruze because I believe that people in their 20s and 30s deserve the same tools and advantages that wealthy investors have had for decades. Not a watered-down version. The real thing.

You don't need to become a financial expert to build a real financial future. You just need the right system working for you.

What we stand for

How we build Coincruze.

Radical transparency

No hidden fees, no black-box decisions, no fine print. If Coincruze does something with your portfolio, you can see exactly what and why.

Built for beginners

We design every feature assuming you have zero prior investing knowledge. Jargon gets explained. Nothing is assumed.

Your money stays yours

Coincruze never holds your money. Your investments live at your broker, in your name, under your control.

AI with guardrails

We use AI where it genuinely helps and build hard limits around it so it never does anything you wouldn't approve.

Long-term thinking

We're not built for day trading or speculation. We're built to help you grow wealth slowly, steadily, and with less stress.

We eat our own cooking

The team uses Coincruze ourselves. When it works well, we feel it. When it doesn't, we feel that too.

Join us

Your future self will thank you
for starting today.

It doesn't matter how much you have to invest. What matters is that you start — with a clear plan, the right tools, and a system that keeps you on track.

Your money stays at your broker Every decision explained Stop anytime, no lock-in